Unlocking Human-Centered Insights through User Research

TripAdvisor

Conducted a heuristic evaluation, leveraging usability principles and user goals, to uncover critical issues with the TripAdvisor mobile app.

Timeline: 8 Weeks

Role: Contextual inquiry | Heuristic Evaluation

Industry: Travel services

Outcome: Evaluation revealed that the interface struggles with flaws in search, filters and navigation. User frustration arises from unclear error resolution and misleading design elements. Provided actionable recommendations to improve trust and guidance.

Drafted a protocol and conducted a usability test involving 5 Participants to uncover usability issues across both software and hardware components.

Timeline: 8 Weeks

Role: Product Walkthrough | Heuristic Evaluation | Usability Testing

Industry: Video games | Electronics

Outcome: Usability testing revealed that the Switch struggles to convey its multi-functionality and value. Navigational issues disrupt mode transitions. Inconsistent guidance leaves users reliant on trial and error. Provided actionable recommendations for better usability and market competitiveness.